What’s more, it is incredibly easy to incorporate them into a newsletter, especially if you are using an online HTML builder like Postcards. Its intuitive interface lets you add GIFs in seconds without writing a single line of code. There is even a small tutorial that will show you how to add GIF and make your email newsletter look professional and engaging. However, you can’t just blindly rely on GIFs for every occasion. You may end up with a decline in subscription rate or even worse, an increase in the unsubscribe rate. When to use GIFsįirst, make sure that you correctly define a targeted audience. When you are ready, unleash the power hidden inside every little looped animation. Show new features using visual cues instead of lists.Illustrate difficult ideas to make complex concepts look simple.Promote products in an unobtrusive manner.Try Startup App Try Slides App Other Products Pitfalls of Using GIFs in Email Newsletters With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes. Much like anything else, GIFs have limitations and pitfalls. There are several issues that you need to take into account.īefore sending an email newsletter packed with GIFs, make sure that your subscribers have an opportunity to enjoy them. First, consider support of email clients. The good news is that the majority of email readers, starting with Outlook and ending with Apple Mail, support GIFs. There are some exceptions such as Outlook 2007-2013, but they still will show the first frame.Īnother thing to consider is size and weight. In the world with numerous spam filters and people who are not willing to wait for a page to load more than 3 to 5 seconds, the size of the GIF plays a crucial role. If it slows down the performance of newsletter, chances are subscribers will turn it down. As an image format, it can be blocked by spam filters.It won’t start to play until it is fully loaded, if subscribers have a slow internet connection it can cause problems.
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